Cherukuri Ramoji Rao, a prominent Indian businessman, media proprietor, and film producer, played a pivotal role as an interface between business and politics throughout his remarkable life. Let me share some fascinating aspects of his journey:
- Diverse Ventures:
- Margadarsi Chit Funds: In 1962, when few understood the concept of chit funds, Ramoji Rao founded Margadarsi Chit Funds. Today, it boasts an estimated turnover of ₹10,000 crore and operates in Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu.
- Eenadu Newspaper: In 1974, Rao launched Eenadu, a Telugu newspaper that revolutionized Andhra Pradesh’s media landscape.
- Ramoji Film City: He established the world’s largest film production facility, Ramoji Film City, near Hyderabad.
- TDP Influence: Rao significantly contributed to the rise and growth of the Telugu Desam Party (TDP).
- Business Wisdom:
- Rao’s secret to success was capital utilization: “You have to know how to squeeze every drop from it.”
- Despite limited resources, he wielded power effectively.
- Legacy and Honors:
- Rao received four Filmfare Awards South, five Nandi Awards, and the National Film Award for his contributions to Telugu cinema.
- In 2016, he was honored with the Padma Vibhushan, India’s second-highest civilian award, recognizing his impact in journalism, literature, and education.
Personal Life:
- Born in 1936 into an agricultural family in Andhra Pradesh, Rao’s ventures extended beyond media and film. His legacy lives on, and the state recently accorded him a state funeral as a mark of respect.
Ramoji Rao’s journey exemplifies the intersection of business acumen and political influence, leaving an indelible mark on India’s media landscape.
